You can get the “firsthand account” here. I know we expect PR specialists and reputation managers to get involved on behalf of high profile clients, but sometimes it’s too much.
Example. #2 draft pick Michael Beasley was injured during his first practice with the Miami Heat. All we heard up front was that he took an elbow to the chest and went to the hospital? Do what?
PR nightmare for Beasley and the Miami Heat. With rumors swirling that Pat Riley didn’t like Beasley as a fit for his team, the Heat have some BS to navigate too.
But on top of the embarrassing trip to the hospital, Beasley “wrote” a blog post relating his side of the story. Except, he uses the terminology of a PR guy trying too hard to sound good.
“By that time the very slight fracture will have healed.” Very slight? Really? When was the last time a jock used the term “very slight”? That’s hidden PR guy overdoing it on the downplaying of the injury.
“Freak thing. But no worries Heat fans, it’s no big deal.” Really? Michael Beasley says “no worries, Heat fans”? Does any athlete talk like that? I don’t think so. This whole post was written by someone else. So why not release it as a statement to the press from the trainer or coach? Why mask it so much by disguising it as an informal blog post from the athlete itself? Simple. This could have meant months or years of a bad reputation. Some PR guy had the insight to tell them that they need to nip this in the bud immediately, and that the best way to diffuse the situation was to have it come from the horse’s mouth.
The concept of the PR guy/girl’s move is sound. The execution comes off as forced and fake. Kudos for the insight. Thumbs down on the blog. Write your own response, or publish it threw another medium.